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This classic book is unique among the literature on rural ministry. Rather than identifying "rural" as a geographical location or demographic segment, this books identifies "rural" as a culture. The rural church consists of a group of people, a significant percentage of whom are part of the agri-culture. This diagnostic approach helps those in rural ministry understand there is a wonderful uniqueness and there are special challenges associated with rural ministry. It also recognizes that a rural church can be in the open country or in an urban setting. Rural describes the people and their culture. This is one of the most important resources for those involved in effective rural ministry.